With a strong desire to create meaningful connections between brands and consumers, Dan launched BrandDNA in 2005.
Dan is a seasoned professional, with experience in both traditional and mobile marketing in numerous product categories. He cultivates a seamless dialogue among his clients while working closely with his multidisciplinary team of designers and technologists to set strategy and create forward-thinking campaigns. Dan’s robust history in branding, marketing and promotions coupled with his continuous research and innovation allows him and his team to infiltrate markets for disruptive brands with customized campaigns that seamlessly integrate brands into the daily lives of consumers.
He loves football, playing tennis, road biking and an occasional round of golf. Dan holds a B.S. in Business Marketing from SDSU and has spoken at numerous industry events.
Prior to BrandDNA, Dan was Vice President and team leader for BEAR Advertising who partnered with companies to effectively market their products and brands to numerous consumer lifestyle audiences. The AAAA-accredited agency consistently developed specialized marketing communications tools and programs that reached and influenced consumers in its clients’ niche markets.
During his involvement with a funded start-up, he leveraged his B2B Marketing skills and industry relationships to develop brand recognition and garner market share for the software development company. Dan headed up all Branding, Marketing Communications and Public Relations initiatives for RidgeRun’s DSPLinux™ Software Development tools designed to leverage the power of Texas Instruments dual-core DSP architectures – the performance-leading platform for mobile, wireless, broadband and multimedia devices.