Personal Branding for Women in the Modern Age

As social media continues to grow in its influence on business, a personal brand can make all the difference. Unfortunately, the image that the media portrays of a successful woman is one of what to wear and how to look. Women are constantly getting comments on their professional social media posts about looks, rather than relevant business inquiries. I’m here to tell you that a truly successful personal brand is all about being genuine and confident about who you are.


Just as with a large scale corporate brand, the important thing is consistency. A personal brand needs a brand promise. This brand promise encompases your individual goals and your aim in life. People want to feel a connection to your personal brand and nothing connects better than self confidence.


The key to a personal brand is 100% honesty. Before starting a personal brand it is necessary to answer three questions. Who is the person you aspire to be? What do you want out of life? And are you taking the steps to reach your goals? Once you can honestly answer these questions, there is nothing stopping you from building an excellent personal brand and influencing the change you want to see in the world. Social media longs for empowering female figures who know what they want out of life and are willing to go out and get it.


Promotion Through Instagram Influencers

Instagram influencers are the stars of social media. With their large followings and loyal consumers, they have the ability to make a big splash in the marketplace. Followers of Instagram influencers generally relate to the influencers content and trust their opinion. In a market of mistrust for companies and advertising, millennials are becoming more reliant on influencer opinions when making their purchase decisions.


A successful social media endorsement is grounded in trust. Many influencers believe it is their duty to only recommend products that they believe in. This is what makes influencers so important in today’s marketplace.


So how do you get Instagram influencers to promote your products? The first step is to make the influencer aware of your product. This can be accomplished through a product review or test trial. Additionally it is possible to get promotion through a joint giveaway or fundraising effort. The most important thing is to get an influencer that you believe connects with your brand position and identifies with your target market.

Can a Rebrand Solve Your Companies Challenges?

One key to a successful business is aligning your brand and business structure with your goals. Although branding plays a huge role in an organization, it is equally important that internal processes are streamlined and effective at providing a premium service to clientele. No matter how great a companies website may look, or how attractive their logo, no amount of branding will solve a broken business model.


Companies must be able to deliver on their brand promise in order to succeed. A great brand coupled with a lacking business model will set expectations high only to let down customers. Branding won’t matter if the brand promise is not delivered. Sometimes the issue lies deeper than a rebrand.


Branding can solve a company’s external issues, like public perception. A rebrand can bring in bring in quality clients that are willing to pay a premium for great services. Additionally, a great brand can put your company in the spotlight allowing for your brand promise to be fulfilled.

Americans Love Their Car Brands

Ever since 1908, when Henry Ford first started rolling out model T’s, Americans have been in a serious relationship with their cars. Whether viewed as a status symbol, a form of self expression, or an essential mode of transportation, there is no denying that Americans are in love with their cars. This relationship did not come about by accident. The automotive industry is a perfect example of how companies can create a deep personal relationship with their customers.

Car companies don’t just sell a product, they sell a lifestyle. Every automotive brand has a personality. When an organization can align its personality with the lifestyle of its target market, that’s where the magic happens. Every brand should strive to make this connection and really get to know it’s consumer.

The first and most important step in creating this connection and building a brand is to understand your brand personality. This is determined through the extensive process of creating a brand platform. This is the foundation of core principles that a successful brand stems from. A brand platform says, “This is what we, as an organization, stand for”. Next the identity package is created. Having a comprehensive brand identity will allow a brand to grow. These branding essentials paired with a marketing strategy are the keys to creating an emotional connection between customers and your brand.

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