Tag start ups | BrandDNA

June 13, 2018 by BrandDNA

Can a Rebrand Solve Your Companies Challenges?

One key to a successful business is aligning your brand and business structure with your goals. Although branding plays a huge role in an organization, it is equally important that internal processes are streamlined and effective at providing a premium service to clientele. No matter how great a companies website may look, or how attractive their logo, no amount of branding will solve a broken business model.

Companies must be able to deliver on their brand promise in order to succeed. A great brand coupled with a lacking business model will set expectations high only to let down customers. Branding won’t matter if the brand promise is not delivered. Sometimes the issue lies deeper than a rebrand.

Branding can solve a company’s external issues, like public perception. A rebrand can bring in bring in quality clients that are willing to pay a premium for great services. Additionally, a great brand can put your company in the spotlight allowing for your brand promise to be fulfilled.

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May 30, 2018 by BrandDNA

Americans Love Their Car Brands

Ever since 1908, when Henry Ford first started rolling out model T’s, Americans have been in a serious relationship with their cars. Whether viewed as a status symbol, a form of self expression, or an essential mode of transportation, there is no denying that Americans are in love with their cars. This relationship did not come about by accident. The automotive industry is a perfect example of how companies can create a deep personal relationship with their customers.

Car companies don’t just sell a product, they sell a lifestyle. Every automotive brand has a personality. When an organization can align its personality with the lifestyle of its target market, that’s where the magic happens. Every brand should strive to make this connection and really get to know it’s consumer.

The first and most important step in creating this connection and building a brand is to understand your brand personality. This is determined through the extensive process of creating a brand platform. This is the foundation of core principles that a successful brand stems from. A brand platform says, “This is what we, as an organization, stand for”. Next the identity package is created. Having a comprehensive brand identity will allow a brand to grow. These branding essentials paired with a marketing strategy are the keys to creating an emotional connection between customers and your brand.

June 26, 2014 by

Branding Success Story: Dollar Shave Club

I was resigned to buying expensive shaving blades my whole life. Then I came across Dollar Shave Club. Their offer is so compelling, their business model is so unique, and their commercial so ridiculously funny and unforgettable, that you can’t help but ask “How do they do it?”