Instagram influencers are the stars of social media. With their large followings and loyal consumers, they have the ability to make a big splash in the marketplace. Followers of Instagram influencers generally relate to the influencers content and trust their opinion. In a market of mistrust for companies and advertising, millennials are becoming more reliant on influencer opinions when making their purchase decisions.
A successful social media endorsement is grounded in trust. Many influencers believe it is their duty to only recommend products that they believe in. This is what makes influencers so important in today’s marketplace.
So how do you get Instagram influencers to promote your products? The first step is to make the influencer aware of your product. This can be accomplished through a product review or test trial. Additionally it is possible to get promotion through a joint giveaway or fundraising effort. The most important thing is to get an influencer that you believe connects with your brand position and identifies with your target market.