Your brand is more than just a logo.
A logo represents your brand promise and the values your company believes in. The role of a logo in your brand is to build a reputation. Customers should create a connection between your logo and a good experience. Although logo design is important, it is not the logo that makes or breaks a brand.
It’s all about positive interactions.
It takes many positive interactions to build trust in your brand, but only one negative experience to destroy this fragile relationship. The key to building a positive relationship between a brand and a logo is consistency. Customers must come to expect the same great service every time they buy your product or use your service. This is how you can build a large base of loyal customers.
To begin the logo creation process, look at the brands you love. These logos will give you inspiration and spark creativity when starting the brainstorming process. A common thread that runs throughout many great logos is simplicity. Consumers should be able to easily remember and recognize your brand. A distinct and easily recognizable logo will help you create the essential connection between an experience and your brand.