Dr. UBranding / Design / Packaging / Portfolio
Fortified with plant extracts through a complete cold manufacturing process Dr. U’s All Natural Pro-Hair Growth system is dermatologist designed, tested and approved to condition, nurture and promote growing hair. Get your Edge Back with Dr. U’s Edge-GroTM Pomade and Cherish Your Roots with the Root-GroTM Oil; perfect for natural, chemically treated, braided, dreadlocked or weaved hair.
Project: New Product Launch
Our approach for this project was to focus on developing a positioning, strategy, logo and packaging for his new line of hair restoration products, while keeping in mind their potential expansion into other facets of Dr. Umar’s business including his various practices, speaking engagements, and future consumer products.