Branding Success Stories

Branding Success Story: Airbnb

Where One Rental = Travel, Hospitality & Belonging

Traveling to, visiting and discovering new places can be one of the ultimate experiences: memorable, exciting and an adventure to say the least.  One of the main reasons for traveling is to experience a place for all its unique qualities and offerings. Yes of course that includes seeing the tourist attractions, visiting famous landmarks and eating at the best-rated restaurants in town but it should also include experiencing a place like the locals do. A feeling that is hard to achieve when staying at the local hotels and hostels.

Enter Airbnb, the popular online and mobile rental site that is changing the way people list their unique properties for rent to millions of guests worldwide. Their secret to success? A place, and more an importantly an idea that we all crave…

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Branding Success Story: Lyft

The Pink Mustachioed Taxi Service.

Raise your hand if you’ve ever been stranded in an unfamiliar place with no way to get home. Relief is nearby in the form of a Pink Mustache. A what? A Pink Mustache? Yup, a Pink Mustache is the latest symbol of a safe ride.  Their idea: a taxi service with community drivers who are people just like you accessible through an easy to use, and free, Lyft app. But how can a pink mustache take a bite of the ever growing ridesharing market?

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New Post Series: Branding Success Stories

Branding is many things, from telling a compelling story, developing a recognizable logo, communicating with the right images, colors, words, and even choosing to advertise to the right customers. But in essence it is making someone fall in love with your product from day one, so they will want to see you again and again, and possibly forever.

At BrandDNA, we believe successful branding is everything. Our new blog post series of Branding Success Stories features some brands whose strategic branding we love and admire.