Americans Love Their Car Brands

Ever since 1908, when Henry Ford first started rolling out model T’s, Americans have been in a serious relationship with their cars. Whether viewed as a status symbol, a form of self expression, or an essential mode of transportation, there is no denying that Americans are in love with their cars. This relationship did not come about by accident. The automotive industry is a perfect example of how companies can create a deep personal relationship with their customers.

Car companies don’t just sell a product, they sell a lifestyle. Every automotive brand has a personality. When an organization can align its personality with the lifestyle of its target market, that’s where the magic happens. Every brand should strive to make this connection and really get to know it’s consumer.

The first and most important step in creating this connection and building a brand is to understand your brand personality. This is determined through the extensive process of creating a brand platform. This is the foundation of core principles that a successful brand stems from. A brand platform says, “This is what we, as an organization, stand for”. Next the identity package is created. Having a comprehensive brand identity will allow a brand to grow. These branding essentials paired with a marketing strategy are the keys to creating an emotional connection between customers and your brand.

Branding Success Story: Airbnb

Where One Rental = Travel, Hospitality & Belonging

Traveling to, visiting and discovering new places can be one of the ultimate experiences: memorable, exciting and an adventure to say the least.  One of the main reasons for traveling is to experience a place for all its unique qualities and offerings. Yes of course that includes seeing the tourist attractions, visiting famous landmarks and eating at the best-rated restaurants in town but it should also include experiencing a place like the locals do. A feeling that is hard to achieve when staying at the local hotels and hostels.

Enter Airbnb, the popular online and mobile rental site that is changing the way people list their unique properties for rent to millions of guests worldwide. Their secret to success? A place, and more an importantly an idea that we all crave…

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Branding Success Story: Lyft

The Pink Mustachioed Taxi Service.

Raise your hand if you’ve ever been stranded in an unfamiliar place with no way to get home. Relief is nearby in the form of a Pink Mustache. A what? A Pink Mustache? Yup, a Pink Mustache is the latest symbol of a safe ride.  Their idea: a taxi service with community drivers who are people just like you accessible through an easy to use, and free, Lyft app. But how can a pink mustache take a bite of the ever growing ridesharing market?

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New Post Series: Branding Success Stories

Branding is many things, from telling a compelling story, developing a recognizable logo, communicating with the right images, colors, words, and even choosing to advertise to the right customers. But in essence it is making someone fall in love with your product from day one, so they will want to see you again and again, and possibly forever.

At BrandDNA, we believe successful branding is everything. Our new blog post series of Branding Success Stories features some brands whose strategic branding we love and admire.

Branding: A Good Story and an Organization-wide Effort

Branding occurs in the minds of consumers. Humans naturally create associations in everyday life. We all love a good story. More importantly, we tend to remember good stories. Good stories make things personal. We perceive it with characters and recall details associated with them. When you introduce a brand with a strong identity, quality products and valuable content, it eventually instills an emotional connection in your customers.

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