As social media continues to grow in its influence on business, a personal brand can make all the difference. Unfortunately, the image that the media portrays of a successful woman is one of what to wear and how to look. Women are constantly getting comments on their professional social media posts about looks, rather than relevant business inquiries. I’m here to tell you that a truly successful personal brand is all about being genuine and confident about who you are.
Just as with a large scale corporate brand, the important thing is consistency. A personal brand needs a brand promise. This brand promise encompases your individual goals and your aim in life. People want to feel a connection to your personal brand and nothing connects better than self confidence.
The key to a personal brand is 100% honesty. Before starting a personal brand it is necessary to answer three questions. Who is the person you aspire to be? What do you want out of life? And are you taking the steps to reach your goals? Once you can honestly answer these questions, there is nothing stopping you from building an excellent personal brand and influencing the change you want to see in the world. Social media longs for empowering female figures who know what they want out of life and are willing to go out and get it.