Personal Branding for Women in the Modern Age

As social media continues to grow in its influence on business, a personal brand can make all the difference. Unfortunately, the image that the media portrays of a successful woman is one of what to wear and how to look. Women are constantly getting comments on their professional social media posts about looks, rather than relevant business inquiries. I’m here to tell you that a truly successful personal brand is all about being genuine and confident about who you are.

 

Just as with a large scale corporate brand, the important thing is consistency. A personal brand needs a brand promise. This brand promise encompases your individual goals and your aim in life. People want to feel a connection to your personal brand and nothing connects better than self confidence.

 

The key to a personal brand is 100% honesty. Before starting a personal brand it is necessary to answer three questions. Who is the person you aspire to be? What do you want out of life? And are you taking the steps to reach your goals? Once you can honestly answer these questions, there is nothing stopping you from building an excellent personal brand and influencing the change you want to see in the world. Social media longs for empowering female figures who know what they want out of life and are willing to go out and get it.

 

Promotion Through Instagram Influencers

Instagram influencers are the stars of social media. With their large followings and loyal consumers, they have the ability to make a big splash in the marketplace. Followers of Instagram influencers generally relate to the influencers content and trust their opinion. In a market of mistrust for companies and advertising, millennials are becoming more reliant on influencer opinions when making their purchase decisions.

 

A successful social media endorsement is grounded in trust. Many influencers believe it is their duty to only recommend products that they believe in. This is what makes influencers so important in today’s marketplace.

 

So how do you get Instagram influencers to promote your products? The first step is to make the influencer aware of your product. This can be accomplished through a product review or test trial. Additionally it is possible to get promotion through a joint giveaway or fundraising effort. The most important thing is to get an influencer that you believe connects with your brand position and identifies with your target market.

Can a Rebrand Solve Your Companies Challenges?

One key to a successful business is aligning your brand and business structure with your goals. Although branding plays a huge role in an organization, it is equally important that internal processes are streamlined and effective at providing a premium service to clientele. No matter how great a companies website may look, or how attractive their logo, no amount of branding will solve a broken business model.

 

Companies must be able to deliver on their brand promise in order to succeed. A great brand coupled with a lacking business model will set expectations high only to let down customers. Branding won’t matter if the brand promise is not delivered. Sometimes the issue lies deeper than a rebrand.

 

Branding can solve a company’s external issues, like public perception. A rebrand can bring in bring in quality clients that are willing to pay a premium for great services. Additionally, a great brand can put your company in the spotlight allowing for your brand promise to be fulfilled.

Branding Success Story: Hydro Flask

Hydro Flask was the first of their kind. They brought the first vacuum insulated beverage containers to the reusable water bottle market. But Hydro Flask isn’t being featured as a success story for their first in class technology or their expansive product line. We have chosen to feature Hydro Flask because they managed to turn a water bottle into a lifestyle.

 

From humble beginnings in Bend, Oregon, Hydro Flask has moved into nearly every large outdoor retailer in the United States. This was accomplished through a branding strategy that united vacuum insulated bottles with outdoor enthusiasts. Hydro Flask is on a mission to keep beverages at the perfect temperature for any outdoor excursion.

This brand connection was accomplished through an effective social media campaign, perfect target market selection, and staying true to their brand promise. Hydro Flask has created a loyal customer base by continuing to align themselves with the values of their consumers. They have stayed at the top of their industry even with competitors entering the marketplace.

Hydro Flask continues to support its outdoor clientele by donating to conservation charities throughout the United States. By helping conserve city parks, hiking trails, and public lands, Hydro Flask sticks to its brand identity and is a true branding success.

Americans Love Their Car Brands

Ever since 1908, when Henry Ford first started rolling out model T’s, Americans have been in a serious relationship with their cars. Whether viewed as a status symbol, a form of self expression, or an essential mode of transportation, there is no denying that Americans are in love with their cars. This relationship did not come about by accident. The automotive industry is a perfect example of how companies can create a deep personal relationship with their customers.

Car companies don’t just sell a product, they sell a lifestyle. Every automotive brand has a personality. When an organization can align its personality with the lifestyle of its target market, that’s where the magic happens. Every brand should strive to make this connection and really get to know it’s consumer.

The first and most important step in creating this connection and building a brand is to understand your brand personality. This is determined through the extensive process of creating a brand platform. This is the foundation of core principles that a successful brand stems from. A brand platform says, “This is what we, as an organization, stand for”. Next the identity package is created. Having a comprehensive brand identity will allow a brand to grow. These branding essentials paired with a marketing strategy are the keys to creating an emotional connection between customers and your brand.

Branding Success Story: Airbnb

Where One Rental = Travel, Hospitality & Belonging

Traveling to, visiting and discovering new places can be one of the ultimate experiences: memorable, exciting and an adventure to say the least.  One of the main reasons for traveling is to experience a place for all its unique qualities and offerings. Yes of course that includes seeing the tourist attractions, visiting famous landmarks and eating at the best-rated restaurants in town but it should also include experiencing a place like the locals do. A feeling that is hard to achieve when staying at the local hotels and hostels.

Enter Airbnb, the popular online and mobile rental site that is changing the way people list their unique properties for rent to millions of guests worldwide. Their secret to success? A place, and more an importantly an idea that we all crave…

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New Post Series: Branding Success Stories

Branding is many things, from telling a compelling story, developing a recognizable logo, communicating with the right images, colors, words, and even choosing to advertise to the right customers. But in essence it is making someone fall in love with your product from day one, so they will want to see you again and again, and possibly forever.

At BrandDNA, we believe successful branding is everything. Our new blog post series of Branding Success Stories features some brands whose strategic branding we love and admire.

Branding: A Good Story and an Organization-wide Effort

Branding occurs in the minds of consumers. Humans naturally create associations in everyday life. We all love a good story. More importantly, we tend to remember good stories. Good stories make things personal. We perceive it with characters and recall details associated with them. When you introduce a brand with a strong identity, quality products and valuable content, it eventually instills an emotional connection in your customers.

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Branding starts with telling a story.

Most brands have a compelling story to tell the world. But often the relevance and product advantages get obscured in the marketing process so that consumers never really understand. This can be because the brand focuses its communication on the wrong messages, because it uses the wrong communication channels, because it has lost touch with the real wants and needs of its target group, or all of the above.

A brand must start by getting to know the target market up close and personal. Usually by talking to them! Mapping their perceptions and looking for overlap between their unmet needs and the brand’s offer. Then creating a message that is both relevant to buyers’ needs and differentiating from competitors. Brands should create a plan for how this message will be used across the various communication channels, particularly online in today’s social marketing centric world.

Positioning a brand is the biggest hurdle for entrepreneurs!

Many marketing people have different interpretations about what brand positioning means. It’s one of those concepts that is hard to pin down, yet at the same time is so important to the success of your brand. Positioning is at the heart of your brand. It’s essentially the summation of everything your brand is about to your customers, employees and others in your category.

So look at some real life examples.

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